Why is targeting worth it?
In B2B marketing, effectiveness stems from precision – from delivering a message that directly hits the decision-maker’ s professional environment.
A digitally readable trade publication serves as a comprehensive quarterly review, while its printed version reinforces credibility, especially at industry events and trade fairs.
With B2B Direct’ s solutions – such as LinkedIn Bespoke campaigns and newsletter distribution – measurability is enabled, and interested decision-makers can be guided directly to targeted landing pages.
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An industry-targeted message reaches decision-makers costeffectively and allows for monitoring the impact of marketing investments, as well as calculating cost comparisons across different channels.
As the accompanying model illustrates, the closer the message is placed to the decision-maker’ s core environment, the more impactful it becomes – and the better it performs. since 1992
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