B2B
Direct since 1992
Why does B2B Direct enhance the acquisition of MQL and SQL leads?
Because we believe that effective B2B communication is born from meaningful encounters, we created B2B Direct – a service model centered on targeted influencer communication directed at decisionmakers in their professional environment.
Its purpose is to deliver the message from person to person – not to the masses, but specifically to those who have the power to make decisions. For this reason, acquiring MQL and SQL leads is significantly more cost-effective with B2B Direct than with traditional print or digital tools.
B2B Direct is built around two impactful channels: The traditional email newsletter, and Bespoke influencer messaging on LinkedIn, which allows for more precise targeting.
What do the metrics tell us?
• MQL( Marketing Qualified Lead) is a lead that has shown interest and meets the criteria defined by marketing.
• SQL( Sales Qualified Lead) is a more advanced lead, assessed by the sales team as commercially promising.
B2B
Direct since 1992
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